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Digital Marketing

Company: Aryavart Institute of Technology

Location: Multiple

About Us: At Aryavart Institute of Technology, we are at the forefront of revolutionizing the education industry. Our mission is to empower the next generation and working professionals with cutting-edge knowledge and skills in Data Science, Machine Learning, Artificial Intelligence, Cloud Computing, and Full Stack Development.

Role: We are seeking an experienced Marketing Manager with a passion for education and technology to drive the adoption of our state-of-the-art courses, targeting students from 12th grade through to working professionals.

Key Responsibilities:

  1. Develop and execute a holistic marketing strategy to enhance brand awareness and course enrollments.
  2. Tailor marketing messages to our diverse target audience: 12th grade students, graduates, and working professionals.
  3. Collaborate with content and product teams to develop compelling marketing materials.
  4. Analyze market trends, competitor offerings, and customer feedback to continually refine our marketing approach.
  5. Utilize digital channels, social media platforms, and offline events to drive lead generation and conversions.
  6. Engage with educational institutions, corporates, and industry influencers to expand outreach.
  7. Oversee the marketing budget and ensure a high ROI on marketing initiatives.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field. Master’s degree preferred.
  • 3-5 years of marketing experience, with at least 2 years in the EdTech sector.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong understanding of the Data Science, AI, ML, Cloud Computing, and Full Stack Development domains.
  • Exceptional communication, presentation, and leadership skills.
  • Ability to work in a fast-paced environment and adapt to changing priorities.

What We Offer:

  • Competitive salary and performance-based bonuses.
  • Opportunity to work in a rapidly growing company with a dynamic team.
  • Comprehensive benefits package, including health insurance, retirement plans, and more.
  • Continuous learning and development opportunities.
  • A chance to make a significant impact in the lives of students and professionals globally.

To apply, please send your resume, a cover letter detailing your relevant experience, and any portfolio or case studies showcasing your previous work to resume@avit.website. Link to apply: https://avit.website/jobs/marketing-manager-edtech-sector/

Marketing Manager – EdTech Sector Read More »

Digital Marketing Executive

Job Description:

A Digital Marketing Executive is a professional responsible for planning, implementing, and managing digital marketing campaigns and strategies to promote products, services, or brands online. This job description outlines the key responsibilities, qualifications, and skills required for a Digital Marketing Executive role.

Responsibilities

  1. Digital Strategy: Develop and execute comprehensive digital marketing strategies that align with business goals and objectives. This includes identifying target audiences, selecting appropriate digital channels, and setting performance metrics.
  2. Content Creation: Create engaging and relevant content for digital marketing campaigns, including website content, blog posts, social media updates, email marketing campaigns, and more.
  3. Social Media Management: Manage and grow social media profiles on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others. Create and schedule posts, engage with the audience, and analyze social media performance.
  4. Email Marketing: Plan and execute email marketing campaigns, including newsletter creation, segmentation, and performance analysis. Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
  5. SEO (Search Engine Optimization): Optimize website content and structure for search engines to improve organic search rankings. Perform keyword research and monitor SEO performance using tools like Google Analytics.
  6. Paid Advertising: Manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads, Bing Ads, and social media advertising. Monitor ad spend, optimize ad copy, and analyze ROI.
  7. Analytics and Reporting: Track and analyze key performance indicators (KPIs) using analytics tools like Google Analytics. Generate reports and provide insights to improve campaign effectiveness.
  8. Website Management: Collaborate with web developers to ensure the website is user-friendly, mobile-responsive, and optimized for conversions. Implement and test website changes as needed.
  9. Digital Marketing Tools: Utilize digital marketing tools and platforms such as email marketing software, social media management tools, marketing automation platforms, and more.
  10. Budget Management: Manage digital marketing budgets effectively, ensuring cost-efficiency and ROI optimization.

Qualifications

  1. Educational Background: Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field. Relevant certifications (e.g., Google Ads, HubSpot) are a plus.
  2. Digital Marketing Experience: Prior experience in digital marketing, including managing campaigns across various digital channels.
  3. Content Creation: Strong writing and content creation skills for web, social media, and email marketing.
  4. Analytical Skills: Proficiency in data analysis and interpretation, using tools like Google Analytics or similar platforms.
  5. SEO Knowledge: Understanding of SEO principles and best practices.
  6. Tech Savvy: Familiarity with digital marketing tools, software, and platforms.
  7. Creativity: Ability to brainstorm and create innovative marketing campaigns and content.
  8. Communication: Excellent written and verbal communication skills.
  9. Project Management: Organizational skills and the ability to manage multiple projects simultaneously.
  10. Adaptability: Willingness to stay updated with digital marketing trends and adapt to evolving technologies.

Digital Marketing Executive Read More »

digital marketing intern

Job Description

We are currently seeking a highly motivated and ambitious digital marketing intern to join our team at AVIT. The intern will have the opportunity to work on real-world projects, gain hands-on experience in various aspects of digital marketing, and learn from experienced professionals in the field.

Job Responsibilities

  • Assist in the development and execution of digital marketing strategies
  • Help to create and manage social media campaigns
  • Assist in the management and optimization of pay-per-click (PPC) campaigns
  • Help to create and edit digital marketing materials such as email campaigns, landing pages, and website content
  • Assist in the analysis and reporting of website traffic and campaign performance
  • Help to identify and research new digital marketing trends and technologies
  • Other duties as assigned

Job Requirements

  • Strong interest in digital marketing
  • Excellent communication and organizational skills
  • Ability to work well in a team
  • Strong attention to detail
  • Ability to multitask and prioritize effectively
  • Familiarity with digital marketing tools

Digital Marketing Intern Read More »

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